Cracked heels, also known as “heel fissures” happen when the skin around the heels becomes thickened or dry, causing it to lose its suppleness and elasticity. The dry skin can become inflexible and split when pressure from the bodyweight is put onto it. As the skin cracks, it may begin to bleed.

Common among women, cracked heels are generally caused by insufficient moisture to the skin, excessive prolonged pressure to the heel and medical conditions such as diabetes.

  • Not moisturising your feet regularly
  • Dehydration or not drinking enough water
  • Using harsh, drying soaps on your feet
  • Taking very hot baths or showers
  • Soaking feet in a hot bath for too long or too frequently
  • Obesity or pregnancy, which increases the pressure on the normal fat pad under the heel, causing it to expand sideways. If your skin is not supple and flexible, the pressure can cause cracks or fissures
  • Lack of support around the heels from open-backed footwear, which allows the fat pads in the heel to expand sideways and increase pressure on the skin, causing it to crack

Try DU’IT’s Foot & Heel Balm Plus and DU’IT Roll-On Heel Balm which can treat cracked heels with a 3-throng approach – exfoliate, soften and hydrate by forming a protective layer to effectively and substantially reduce the symptoms of dry, roughened, thickened and cracked skin.

An efficient and effective cracked heel product to manage cracked heels must be dermatologically tested and clinically proven to help eliminate calluses and provides fast relief for dry, cracked and rough, thickened skin on the heel, with visible results seen within five days of application. DU’IT range of functioning creams for foot care is proven to deliver visible results within 5 days of application.

Look out for a product that comprises of all the appropriate ingredients. For example, lactic acids which exfoliate to slough off dead surface cells for increased product penetration. Above all, look for one that is easy to use such as DU’IT Roll-on Heel Balm which is novelly formulated in an easy-to-use roll-on system. Repairing dry, painful and unsightly cracked heels can now be fuss-free and hassle-free.

Initially apply 2-3 times to clean, dry skin at bedtime for 7 days, then as necessary. For best results, cover the heel area at night with socks. Avoid bleeding wounds or open skin. Please discontinue use if irritation occurs. Store at below 25 °C.


A common hand ailment, dry hands are generally scaly or rough to the touch, especially on the backside of the hands as natural oils don’t typically congregate there. Skin cracks in hand happen when the hands are so dry that the skin loses its oils and moisture, becomes dry and hard, and cracks when stretched. It can sometimes be accompanied by pain and bleeding as well.

DU’IT Tough Hands is specially formulated for stubborn cases of chronically dry, rough, cracked, irritated and calloused hands. It seals cracks, replace lost oils, conditions the skin and forms a protective barrier to keep hands in top condition.

DU’IT Tough Hands for Her is scientifically formulated as a intensive, hydrating hand moisturiser with anti-aging properties to guard against premature aging, visibly brighten and condition skin, cuticles, and nails as well as to increase moisture levels with long-lasting hydration. It also contains two special ingredients – a functional peptide blend that supports natural collagen and softens the appearance of fine lines and wrinkles, and niacinamide to promote skin elasticity.

DU’IT Tough Hands is great for restoring damaged, dry or calloused hands as it is an intensive strength cream that is scientifically proven to condition the skin and form a protective barrier to keep hands in top condition. It’s great for people whose hands are exposed to frequent or prolonged washing, glove-wearing, chemicals or irritants – nurses, hairdressers, kitchen workers, builders or even housewives.

Initially apply 2-3 times to clean, dry skin at bedtime for 7 days, then as necessary to maintain softer and younger looking hands.

DU’IT Tough Hand is proven to fix bad hands within 5 days.

DU’IT Science and Skincare Range

DU’IT is an Australian owned company and all of DU’IT products 100% made in Australia.

DU’IT Skin Care upholds holistic principals but does not ascribe to a vegetarian or vegan philosophy. However DU’IT products do not contain animal or animal-derived ingredients. The Glyceryl Stearate and Lactic Acid ingredients are derived from synthetic or plant extracts.

No, as some of DU’IT products contain the natural Vitamin E ingredient. However, if you have specific questions or concerns regarding gluten and the ingredients contained in DU’IT formulas, we recommend you consult your physician. Please refer to each ingredient listing on each page.

At DU’IT we care about the impact on the environment and are equally committed to the fair and ethical treatment of animals. DU’IT products are not tested on animals.

Yes, DU’IT products are suitable for children’s use above 2 years of age. However, as children’s skin is generally more sensitive than adults’, we recommend you patch a small amount of the product on their skin first before using. If any irritation occurs, stop usage immediately.

Yes! We formulate every product with ingredients that have been carefully researched and proven safe for topical, external use. Every batch of every product is tested to ensure it is free from microbial contamination. Formulas are also stability tested to ensure they have an effective shelf life.

Yes, you absolutely can. In fact, our DU’IT skincare range is dermatologically tested to be safe for sensitive skin.

No. We only use carefully selected substances in DU’IT products to guarantee the safest ingredients. All of DU’IT product formulations are free from drying alcohol, paraben, petrolatum, phthalates, mineral oils, lanolin and propylene glycol.

Over time, we have found that a small number of low-hazard synthetic ingredients are essential to maintain the efficiency, and stability of a high-performance line. We strive to be as safe as possible while providing the most efficacious skin care available.

There is nothing in any of DU’IT products that will cause your eczema any harm, but everyone has their own individual reactions, so we cannot make solid claims either way. Therefore, we recommend that you patch test an area of your skin with the product, before using on a more frequent basis.

All of DU’IT products are safe to use during pregnancy or whilst breast feeding. However, we advise all pregnant / breast-feeding women to consult their doctor before the use of any product. The detailed ingredient list will help the doctor decide whether a product can be used or not. All DU’IT products are developed utilizing natural and / or organic ingredients, with safety and efficacy being top priorities. Moreover, DU’IT products pass all necessary patch / safety & efficacy tests that demonstrate their safety during consumer use; still, it is recommended to consult your doctor before start using a product.

Yes, DU’IT strives to source products and packaging to be environmentally friendly, sustainable and recyclable. All of DU’IT packaging are deemed fully recyclable.

DU’IT products have a shelf life of 4 years if remained unopened and sealed and stored below 25 degrees Celsius.

DU’IT Tough Hands is the original best seller with anti-microbial properties, specially formulated for the most stubborn cases of chronically dry, rough, cracked, irritated and calloused hands. It works to seal cracks, replace lost oils, condition the skin and form a protective barrier to keep hands in top condition.

DU’IT Tough Hands for Her is scientifically formulated as an intensive, hydrating hand moisturizer with anti-aging properties. Designed to guard against premature ageing, visibly brighten and condition skin, cuticles and nails and increase moisture levels with long-lasting hydration. Contains a functional peptide blend that supports natural collagen and softens the appearance of fine lines and wrinkles, panthenol for firming and niacinamide for skin elasticity. Its non-greasy protective barrier shields skin from harsh environmental stresses and neglect while locking in the skin moisture to keep skin highly hydrated.

Firstly, both these products have different delivery systems and formulations. Foot & Heel Balm Plus, a foot cream containing 25% Urea, is a much more intense formula compared with the Roll On Heel Balm, a roll on gel emulsion system, which has 10% Urea content. For people looking for an intensive formulation we’d recommend our Foot & Heel Balm Plus which is specifically engineered to target severe and stubborn cases of dry, rough, cracked feet. Our Roll-On Heel Balm, while equally effective, is more suited for everyday maintenance. It has a much lighter texture and quickly absorbs without the need to use your hands – no mess, no fuss.

Both products are remarkably hydrating, free from nasties and suitable for everyday use. You can choose the product based on your needs and skin conditions.

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